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'Sex' Sells in Real Estate

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A very interesting video from WSJ has emerged where we learn why 'Sex' Sells in Real Estate

An analysis of roughly 1.6 million home listings found that lower-priced homes were most likely to have the word “love” in property descriptions, while homes priced in the millions of dollars were most likely to have “sexy” and “seductive” in the descriptions.

Watch video "Forget 'Love.' Why 'Sex' Sells in Real Estate" from WSJ's Stefanos Chen.

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