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Levi's® Presents a Documentary Celebrating the 501® and Its Place in American History

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Levi's® presents a documentary film celebrating the 501® and its place in American history.

The Levi's® 501® button fly jean, the original and first ever blue jean, was born on 20th May 1873. And over 140 years later, it is more popular than ever before. In celebration of 100 years of partnership with Cone Mills Denim in North Carolina, the Levi's® brand presents a short documentary film, The 501® Jean: Stories of an Original. The film explores the lasting impact the Original 501® jean has had on cultural history. The 501® documentary has been screened in NYC, London, Buenos Aires and Caracas, and launched on http://www.levi.com. There will also be subsequent screenings around the globe. 


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